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"Today's AMP extensions are too restrictive, and they need to

June 14, 2017 by Devin Jones

"Today's AMP extensions are too restrictive, and they need to be removed," said Christopher Kohn, director of Google Search, in an interview to Forbes. "The Google service has built a new infrastructure that is only for mobile, and that includes this new AMP."

Google has been criticized for its heavy reliance on Google+—an ad-serving service that allows web pages to be displayed using Bing for more specific information and search results—and some believe the ads being offered may not make users understand the real meaning of "search" as they are presented on Google+.

AMP is also the subject of an investigation by the Internet Transparency Initiative, which found that Google doesn't recognize the content of AMP pages based on their content—the company has said it simply uses Google+ to provide the same content for all the pages.

"That's not how Google functions," said one former Google executive. "We don't know what the content is. We don't know how it's displayed. And that's how we do the work."

Google has been in the news lately for its recent crackdown on ad-blockers—more specifically ads designed to stop search engine ads and blocked ads that can be viewed online and on the web—with users seeing them in a more direct way than the ad-blocking filters in the Chrome OS. And it has been quick to criticize Google, claiming that it's "trying to make money" by blocking ad-blocking ads.

Google's response to the recent backlash to the ad blocking is unclear, and it has declined to respond directly to the company's latest findings.